See if this sounds familiar? You look at your bank account or monthly sales report online and think, “Oh crap! I better get some customers in the door!” So off you go on a frantic, frenzied pace focused on getting new customers and pushing the numbers up. Phew! Then you go to work fulfilling on [...]
News from Yanik Silver
Need a quick favor… Working on a new book for Entrepreneur Press called Maverick Startup: 11 X-factors to bootstrap from zero to 6-figures (and beyond) I think it’ll be coming out early next year. The publisher and I are using crowdsourcing to design the new cover. (btw – if you haven’t tried 99Designs.com you should [...]
If you’ve just about given up on the idea that you can create a product that sells – this is for you. Let me share a quick story with you that you might relate to… My personal trainer, Jeff, and I have been working out for 10+ years. In that time he’s seen me build [...]
As smart marketers we have to ensure our customers are always excited about “What’s next?” and creating that feeling of fun anticipation. An easy way to stop being boring is to use out-of-the-norm events for your marketing. A lot of people might do sales or events based on typical calendar dates like Christmas or New [...]
